Google Ads Enhanced Conversions
Enhanced Conversions implementation to improve the quality of your conversion data. Hashed first-party customer data is sent alongside your existing conversion tags to improve attribution accuracy and give Smart Bidding a more complete signal.
First-party data variables built, Enhanced Conversions enabled per conversion action, consent handling verified, and recovery confirmed via Google's diagnostic tool.
Accounts with standard conversion tracking in place and a visible drop in reported conversions.
- 4-8 hours
- First-party data (email/phone) must be accessible at conversion point
Depending on your existing setup, some steps below can be shortened or skipped entirely.
Delivery roadmapHow we deliver Google Ads Enhanced Conversions.
First-party data audit
We identify where first-party customer data (email, phone, name) is available in your page DOM or data layer at each conversion point.
Variable configuration
GTM variables are built to extract and normalise first-party data fields to Google's Enhanced Conversions requirements.
Tag configuration
Enhanced Conversions are enabled per conversion action and the Google tag is updated to send hashed first-party data alongside each conversion event.
Consent integration
Enhanced Conversions handling is verified to respect Consent Mode signals so hashed data is only sent when permitted.
Overview
How to know if you need Enhanced Conversions
- Your conversion volume has declined over the past 12-24 months and you cannot explain it fully through changes in traffic or campaign spend.
- A significant share of your audience uses Safari or Firefox, where ITP restricts cookie lifetimes and breaks the link between an ad click and a delayed conversion.
- You have standard conversion tracking in place but have not yet implemented Enhanced Conversions.
- Smart Bidding performance has become less predictable and conversion data feels noisier than it used to.
What Enhanced Conversions covers
- Identification of where first-party data (email, phone, name) is available in the page DOM or data layer at each conversion point.
- GTM variable configuration to extract and normalise first-party data fields to Google's Enhanced Conversions requirements.
- Enhanced Conversions enabled per conversion action with the Google tag updated to send hashed data alongside each conversion event.
- Consent mode integration verified so hashed data is only sent when permitted by the user's consent choice.
Enhanced Conversions outcomes
- Enhanced conversions configured for each conversion action with first-party data variables in place and consent handling verified.
- Higher reported conversion volume from attribution gaps.
- Better Smart Bidding signal from a more complete conversion data set.
Enhanced Conversions scope and hours
- 4-8 hours.
- Standard conversion tracking must already be in place before this service starts.
- First-party data (email, phone, or name) must be accessible in the page DOM or data layer at the conversion point. If it is not, we document that as a prerequisite.
- Scope confirmed after reviewing your current conversion setup and data availability.
What makes our Enhanced Conversions implementation different
- We verify data availability at each conversion point before committing to scope. If the first-party data is not accessible, we tell you upfront rather than delivering a partial implementation.
- Consent mode integration is checked as part of the implementation, not left as an assumption.
More Google Ads services
View all Google Ads servicesWant to try before you commit?
- Looking to try out Beluacode but not sure about it? You can always ask us for a free audit.
- Free, no strings attached. We deliver the results and wish you a great day.
- You will not be forced to talk to us, no call needed to release the results :)
Our Audits, free and paid are done by a real expert. We don't just run an automated tool and send you the results.
Frequently Asked Questions
What first-party data does Enhanced Conversions use?
Do I need standard conversion tracking already in place?
Does this require changes to my website code?
Is Enhanced Conversions GDPR compliant?
How much conversion volume will it recover?
Pairs well with
Google Ads Conversion Tracking Setup
Google Ads conversion tracking from architecture to validation. We define your conversion hierarchy, attribution model, and value strategy, advise on which conversions should drive bidding, then implement via GTM client-side, server-side GTM, or directly on any CMS or custom website, with correct revenue parameters and Enhanced Conversions.
Advanced Google Consent Mode Setup for Google Ads
Consent Mode v2 setup and validation for Google Ads. Correct consent signals in your tag manager, conversion modelling verified as active, and all consent states tested to confirm tags respond correctly.
Google Ads Data Quality Audit
Audit of your Google Ads conversion data quality: duplicate conversion actions, missing revenue values, incorrect attribution models, broken tag implementations, and Smart Bidding signal health. Delivered as a prioritised findings report.
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