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Google Ads

Google Ads conversion tracking that gives Smart Bidding accurate data.

Smart Bidding is only as smart as your conversion data. Duplicate conversions, missing revenue values, and broken Enhanced Conversions all degrade the algorithm's ability to find buyers. We fix the tracking foundation that your campaign performance depends on.

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Google Ads services

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Google Ads Conversion Tracking Setup

Google Ads conversion tracking from architecture to validation. We define your conversion hierarchy, attribution model, and value strategy, advise on which conversions should drive bidding, then implement via GTM client-side, server-side GTM, or directly on any CMS or custom website, with correct revenue parameters and Enhanced Conversions.

6-12 hrs
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Google Ads Enhanced Conversions

Enhanced Conversions implementation to improve the quality of your conversion data. Hashed first-party customer data is sent alongside your existing conversion tags to improve attribution accuracy and give Smart Bidding a more complete signal.

4-8 hrs
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Advanced Google Consent Mode Setup for Google Ads

Consent Mode v2 setup and validation for Google Ads. Correct consent signals in your tag manager, conversion modelling verified as active, and all consent states tested to confirm tags respond correctly.

4-8 hrs
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Google Ads Data Quality Audit

Audit of your Google Ads conversion data quality: duplicate conversion actions, missing revenue values, incorrect attribution models, broken tag implementations, and Smart Bidding signal health. Delivered as a prioritised findings report.

4-8 hrs
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FREE AUDITS

Not sure where to start?

  • A free audit is a good way to find out what is actually happening in your setup before committing to anything.
  • We scope it with you on a short call, deliver the findings in writing, and that is it.
  • No sales pitch, no obligation to continue.

Our Audits, free and paid are done by a real expert. We don't just run an automated tool and send you the results.

Free

Free Full Tracking

End-to-end review covering GTM, GA4, Consent Mode v2, and Core Web Vitals. The highest-impact issues across your full tracking stack.

Free

Free GTM Container

Surface-level GTM container review: duplicate tags, missing consent triggers, and the highest-impact issues.

Free

Free GA4 Analytics

Spot-check of your GA4 property: event coverage, obvious tracking gaps, and whether conversion numbers look plausible.

Free

Free Consent Mode

Basic check of your Consent Mode v2: whether it is configured, which mode is active, and whether key tags respect consent.

Free

Free Website Performance

Lighthouse Core Web Vitals snapshot across up to 3 page templates, with the top tag-related issues identified.

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